I build the systems behind growth.
Marketing technology and automation lead. I turn business priorities into roadmaps, then build the CRM, data, acquisition and AI workflows that deliver them.
Currently Senior Marketing Automation Manager at ucm.
Based in Berlin. EU Blue Card holder.
I combine strategic ownership with hands-on delivery. My entrepreneurial background keeps technical decisions tied to commercial goals, whether I lead the project, work across teams or own the implementation. I bring new AI and workflow capabilities into operations and customer journeys early. The goal stays the same: less manual work, more measurable growth.
Systems that run from the first click to the lifecycle message.
I built and launched a new Webflow website together with everything that measures it: analytics, event tracking, web-to-app journeys, CRM integrations and advertising conversion events. Acquisition workflows now connect the website, HubSpot and the mobile app.
Webflow, HubSpot, event tracking, conversion events
Every visit is classified where it starts. Tag Manager reads UTM parameters and click IDs, sorts the visit into channel, channel detail and channel group, and carries that through the lead form, so every lead is attributed before it reaches the CRM. Dashboards and budget decisions run on the same three fields.
Google Tag Manager, UTM taxonomy, click IDs, HubSpot
It starts with a measured baseline: prompt sets per audience, run repeatedly across ChatGPT, Gemini and Perplexity and scored for mention and citation share. Then the layers: crawl access through Google and the Bing index, a connected schema.org entity graph, answer-first pages built on the tracked prompts, and the third-party sources models cite. Every month the baseline runs again and priorities are re-ranked from the evidence.
Prompt monitoring, schema.org, llms.txt, hreflang, Search Console API
I developed and run the SEO and Generative Engine Optimization roadmap. AI visibility rose from below 2% to approximately 20%, placing the brand ahead of 80% of tracked competitors, and organic lead volume tripled across B2B and B2C.
SEO, GEO, content, organic discoverability
Leads arrive through a webhook, get validated, are qualified by an AI agent and routed to Sales, Operations or Marketing. I built the workflows with n8n and Retool, connected to the rest of the stack through REST APIs, OAuth and webhooks.
n8n, Retool, AI agents, REST APIs, OAuth, webhooks
Operational data comes in through Retool and lands in Snowflake. dbt models it into the attributes and events lifecycle messaging needs, and Braze ingests the result to trigger automated journeys, with no manual exports in between.
Retool, Snowflake, dbt, Braze
I implemented consent-aware tracking with Segment and mParticle, so data only flows once a user has agreed to it. I also developed RAG-based internal knowledge tools for marketing and operational workflows, and turned recurring automations into reusable modules with documentation.
Segment, mParticle, consent management, RAG
From football data for EA SPORTS in 2005 to marketing systems today.
to now
ucm, Berlin
New website and measurement stack, the SEO and GEO roadmap, and AI and automation across campaign execution, content and creative production, reporting and internal coordination.
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Zenjob, Berlin
Martech infrastructure across Marketing, Sales and Operations, built with Engineering, Product and Data teams. AI-assisted lead workflows, consent-aware tracking and RAG knowledge tools.
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Concentrix, Berlin
Diagnosed Pixel, Conversions API, attribution and event issues for advertisers, and worked with product, engineering and operations teams on recurring tracking problems.
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Freelance, Izmir and remote
Websites, landing pages, paid advertising, SEO and conversion rate optimization for local businesses in Izmir and clients from online freelance projects.
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Cuiba Dance Center, Izmir
Built and ran the digital side of the business: website, lead capture, analytics, SEO, paid marketing and the automation behind class sign-ups and daily operations.
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Danskeyfi Dance Academies, Istanbul
Improved the website, SEO and conversion tracking, and built lead collection and communication workflows for digital acquisition.
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EA SPORTS, remote
Managed the Turkish football data for the FIFA and Total Club Manager PC games.
Five layers I connect into one system.
Every interaction on this page fires an event, the way I instrument products. The log lives in this tab only: no cookies, no storage, nothing sent anywhere.